WND Exclusive Finding good books for kids answer to prayer of traditional parents
Posted: May 8, 2006
1:00 a.m. Eastern

© 2006

Back in the late 1990s, Jewish parents whose children were attending religious school began noticing the dearth of literature available to young people that did not focus on scantily clad superstars and non-traditional themes.

Enter Susan Roth, chief executive officer of SJR Associates, who began developing a new concept for a children’s book club catering to Jewish children. In 1998, she launched KinderKlassics.

“I came up with the name ‘KinderKlassics’ in part because ‘kinder’ means ‘children’ in Yiddish,” she said. “But, I also wanted to emphasize, the English word ‘kinder’ – inferring that KinderKlassics would make the world a ‘kinder place’ through its offering of ‘kinder’ classics.”