MetLife Inc. agreed to place its name on the National Football League home of the New York Giants and Jets in a 25-year agreement that may be among the biggest stadium-rights deals in U.S. sports.
MetLife, the biggest U.S. life insurer and known for its “Snoopy” cartoon-dog logo,
The venue will be known as MetLife Stadium. The agreement also makes the company the official insurer of the Giants, Jets and the building, and provides the company with 120,000 square feet of promotional space. Its name will be displayed on four signs outside the stadium.

Allianz Talks
Officials of New Meadowlands Stadium said in September 2008 that they would end talks with Europe’s biggest insurer, Allianz SE, after protests by Jewish groups including the Anti- Defamation League that the company once insured Auschwitz.
“Holocaust survivors are relieved that naming rights to the stadium in the Meadowlands will now not cause offense to those who suffered and were plundered in the Nazi era,” Elan Steinberg, vice president of the American Gathering of Holocaust Survivors and their Descendants, said in an e-mailed statement.