Meaningful social media campaigns by Israel’s Yad Vashem and the World Jewish Congress make history and remembrance accessible to all ages

World-ort-CROPIt is remarkable to feel a connection with someone you’ve only met online. Even more so when he has been dead for the past 75 years. And yet, a random matching program on Yad Vashem’s IRemember Wall connects between a Facebook user and victim of the Holocaust in a deeply personal way.

For this writer, the name Chaim Gindel was drawn from the museum’s Central Database of Shoah Victims’ Names. He was born to David and Leja in Ołyka, Poland, in 1928. He was a 14-year-old student when he was murdered in the Shoah. His cause of death is unknown.

The too-short story is recounted on a Page of Testimony that was submitted in 1997 by a surviving cousin in Woodmere, New York. If interested, that handwritten page can be viewed, as well as the names of his siblings who also perished in the Holocaust.

Somehow, after pairing with this once anonymous stranger, the concept of the “6 million” is less about a quantifiable number and more a short hand for a collective of individual humans.

“Many, if not most people, don’t have a particular person or name that they know and commemorate,” said Dana Porath, Yad Vashem’s Internet Department Director.

Yad Vashem, Israel’s Holocaust memorial, is one of several museums and institutions tapping into the potential of online presence and social media campaigns to raise awareness among an audience that increasingly has little first-person contact with the horrors of the Holocaust.

“We realized in the last couple of years, particularly in social media, that people want to do something more participatory. It’s fine to read, learn and explore, but with the opportunity to engage with a particular topic or issue, people really want to do something,” said Porath.

Porath, who was a Jewish educator for 15 years in North America before moving to Israel, began working at Yad Vashem in 1994 and joined the fledgling internet department in 1999. Today, the museum’s online presence is robust and growing.

“In 1999 I don’t know that we really had any expectations, we couldn’t envision what could happen and what the possibilities were,” said Porath. In addition to the myriad of educational materials, the museum has presented some 150 curated online exhibitions — currently “Last Letters From the Holocaust: 1941” — and dozens of social media projects.

Five years ago, Yad Vashem began the IRemember Wall project in which participants are linked with specific names of victims. The algorithm is purposefully random, because, said Porath, “Every victim deserves to be remembered.”

The project is held only once a year for International Holocaust Remembrance Day. Said Porath, it becomes “a collective experience” that combines the wall and the comments it garners. She said she expects to reach at least 3,000 participants this year.

“The possibilities created by technology have allowed us to reach out and engage in ways we couldn’t imagine,” said Porath.

Prompting the next generation’s memory

Leading up to International Holocaust Remembrance Day, some 250,000 posted on social media using the hashtag, “#WeRemember” — from New York Senator Chuck Schumer to Dr. Ruth Westheimer to French philosopher Bernard Henri-Levy. Some 120 million were reached in the World Jewish Congress campaign, according to a spokesperson. The international organization represents Jewish communities in 100 countries.

“The goal is to reach those who don’t know much about the Holocaust, or who might be susceptible to those who deny it, and to remind the world that such horrors could happen again,” said World Jewish Congress CEO Robert Singer.

Singer said that through the tools of social media, WJC hopes to engage the youth, “because, soon, it will be their responsibility to tell the story and ensure that humanity never forget.”

The project was adopted by Jewish schools around the world, with many pupils creating short films that were posted and shared widely.

Stefan Bialoguski, the public relations officer for World ORT, said that well over 1,000, “perhaps in the thousands,” of students in schools and colleges across the former Soviet Union, Israel and Europe took part. World ORT claims to be the largest global Jewish education and vocational training NGO.

“The energy which World ORT students have devoted to the #WeRemember project should reassure us that not only has the history of the Holocaust been passed on intact to a new generation, despite the worst attempts of deniers, but also that our children are unbowed by the weight of what happened to our people within living memory,” Bialoguski told The Times of Israel.

A 3D virtual ‘eyewitness to history’

It is this same impulse to preserve historical continuity in an era of fewer and fewer Holocaust survivors that has propelled another unusual project, the New Dimensions in Testimony by the USC Shoah Foundation. Using some 50 cameras at once, a dozen Holocaust survivors have individually been filmed giving 10-25 hours of testimony in an effort to create a 3D virtual “eyewitness to history.”

Set to launch in two museums this year, New Dimensions was in beta stage for some five years and had a 2015 trial run at the Illinois Holocaust Museum and Education Center, with the first completed interactive testimony of Holocaust survivor Pinchas Gutter of Toronto.

In addition to recounting the horrors of the Holocaust, the interactive hologram survivor can be asked questions, prompted to sing songs and tell of life before the tragedy. For many who wouldn’t dare ask personal questions for fear of insulting, interacting with this artificial intelligence can be freeing.

According to project literature, a survey of the Illinois pilot found over 95 percent of visitors felt the technology “enhanced their ability to connect” with Gutter’s story. Additionally, 68% of students reported “above average critical thinking ability after the interaction.”

“Everything is now in post-production to meet expected deployment in 2017,” state project materials and the project should open at the first two confirmed museums: the Illinois Holocaust Museum and in Terre Haute, Indiana, the CANDLES Holocaust Museum and Education Center.

In an era of technological leaps and bounds, the ability to engage a new audience is vastly magnified and the impulse to ride social media buzz is strong.

To capture the world’s attention, said Yad Vashem’s Porath, her team strives to make the commemoration of the Jewish victims and their life before the Holocaust accessible through contemporary issues such as the Olympics or International Women’s Day.

“We are always trying to have meaningful, relevant and respectful content,” said Porath. “But to make the Holocaust respectful in 140 characters — that’s a challenge.”

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